Ashok Chopra began his journalistic career in 1973 as a sub-editor with The Tribune in Chandigarh. In June 1975, he joined the Indian Express group as its Himachal Pradesh correspondent based in Shimla. He left journalism for book publishing in April 1978.
Over the years Chopra kept a foot in both camps writing book reviews, features and opinion pieces regularly for India Today, The Times of India and Indian Express as also some Western newspapers and journals.
During the course of his publishing career, he has published an illustrious list comprising some of the biggest and most distinguished authors including Louise Hay, Larry Collins and Dominique Lapierre, Deepak Chopra, Dr Wayne Dyer, Doreen Virtue, Dr Brian Weiss, Robin Sharma, Sylvia Brown, Wilbur Smith, Patrick French, Christopher Krammer, His Holiness the Dalai Lama, Sri Sri Ravi Shankar, Rajiv Mehrotra, Nani A. Palkhivala, Fali S. Nariman, Khushwant Singh, Shobhaa Dé, Dom Moraes, Salman Khusrshid, Mani Shankar Aiyar, as also the legendary Indian actors Dilip Kumar and Anupam Kher.
Chopra is the co-chairman and director, Khushwant Singh Literary Festival, held annually at Kasauli.