{"title":"Ashok Chopra","description":"\u003cp\u003e\u003cspan\u003eAshok Chopra began his journalistic career in 1973 as a sub-editor with \u003cem\u003eThe Tribune\u003c\/em\u003e in Chandigarh. In June 1975, he joined the \u003cem\u003eIndian Express\u003c\/em\u003e group as its Himachal Pradesh correspondent based in Shimla. He left journalism for book publishing in April 1978.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOver the years Chopra kept a foot in both camps writing book reviews, features and opinion pieces regularly for\u003cem\u003e India Today\u003c\/em\u003e,\u003cem\u003e The Times of India\u003c\/em\u003e and \u003cem\u003eIndian Expres\u003c\/em\u003es as also some Western newspapers and journals.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDuring the course of his publishing career, he has published an illustrious list comprising some of the biggest and most distinguished authors including Louise Hay, Larry Collins and Dominique Lapierre,  Deepak Chopra, Dr Wayne Dyer, Doreen Virtue, Dr Brian Weiss, Robin Sharma, Sylvia Brown, Wilbur Smith, Patrick French, Christopher Krammer, His Holiness the Dalai Lama, Sri Sri Ravi Shankar, Rajiv Mehrotra, Nani  A. Palkhivala, Fali S. Nariman, Khushwant Singh, Shobhaa Dé, Dom Moraes, Salman Khusrshid, Mani Shankar Aiyar, as also the legendary Indian actors Dilip Kumar and Anupam Kher.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eChopra is the co-chairman and director, Khushwant Singh Literary Festival, held annually at Kasauli.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"rochak-athavaninchi-pane","title":"Rochak Athavaninchi Pane","description":"\u003cp data-end=\"818\" data-start=\"61\"\u003eFor nearly forty years, Ashok Chopra has been responsible for publishing some of the biggest names in India: Khushwant Singh, Shobhaa Dé, Dom Moraes, Dominique Lapierre, and Larry Collins are part of his illustrious list. In this candid and colourful memoir, Chopra brings his long experience to explain what works and what doesn’t in the Indian market: Why do some books last and others don’t? Is there a winning formula for publishers and writers? What do readers in India want? How to go about commissioning textbooks and reference guides? What should one do about bans and censorship? And how is the market holding up in the age of e-books and digital readers? While going into the commercial aspects of publishing, he does not forget the human stories.\u003c\/p\u003e\n\u003cp data-end=\"1323\" data-start=\"820\"\u003eBe it while sourcing manuscripts, chasing celebrity authors like Dilip Kumar, Raaj Kumar, and Anupam Kher, scoring historic deals in the cut-throat world of publishing, or managing egotists, eccentrics, and windbags, Chopra’s adventures and ordeals are unfailingly entertaining. If he celebrates the hits (the runaway success of \u003cem data-end=\"1170\" data-start=\"1149\"\u003eFreedom at Midnight\u003c\/em\u003e, for instance), he does not leave out the misses (such as the fiasco over \u003cem data-end=\"1255\" data-start=\"1245\"\u003eShalimar\u003c\/em\u003e, the movie tie-in, one of the historic flops in Indian publishing).\u003c\/p\u003e\n\u003cp data-end=\"1670\" data-start=\"1325\"\u003eScandalous episodes, wild parties, and lavish book launches on warships and boats add a distinctive flavour. Filled with rip-roaring revelations and honest reminiscences, this is the definitive story of English book publishing in India—tracing its journey from the winding lanes of Daryaganj in New Delhi to the glamour of high-profile launches.\u003c\/p\u003e\n\u003cp data-end=\"1670\" data-start=\"1325\"\u003eBook on\u003c\/p\u003e\n\u003cstyle\u003e\n  .store-links {\n    display: flex;\n    align-items: center;\n    gap: 12px;\n  }\n\n  .store-logo {\n    height: 85px;   \/* increased size *\/\n    width: auto;\n  }\n\u003c\/style\u003e\n\u003cdiv class=\"store-links\"\u003e\n\u003ca\u003e \u003cimg src=\"https:\/\/www.indussource.com\/wp-content\/uploads\/2017\/11\/Amazon-e1518700912554.png\" alt=\"Amazon\" class=\"store-logo\"\u003e \u003c\/a\u003e \u003ca\u003e \u003cimg src=\"https:\/\/www.indussource.com\/wp-content\/uploads\/2019\/01\/logo-flipkart-png-flipkart-vector-logo-720-300x147.png\" alt=\"Flipkart\" class=\"store-logo\"\u003e \u003c\/a\u003e\n\u003c\/div\u003e","brand":"indussource","offers":[{"title":"Default Title","offer_id":46980000776445,"sku":null,"price":425.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0793\/1058\/6109\/files\/Rochak-front-cover-CC-768x1161.webp?v=1770116271"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0793\/1058\/6109\/collections\/Ashok-Chopra1-150x150_1.webp?v=1767087216","url":"https:\/\/www.indussource.com\/collections\/author-ashok-chopra.oembed","provider":"indussource","version":"1.0","type":"link"}